Gwenne Celmer
Medical & Technical Writer
Phone 860-304-7477
Email gwenne@gwennecelmer.com
Address Killingworth, CT
ABOUT
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Strategic content developer/copywriter experienced in all major healthcare categories and clinical settings plus a wide variety of highly specialized industries
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Equally at home with traditional communications, video, audio, and new media
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Proven track record combined with up-to-date insights into rapid changes in communications, healthcare delivery, emerging business models and rapidly evolving technologies
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Effective leader and/or efficient member of multidisciplinary and virtual teams
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Experienced in regulation-compliant collaboration among creative, marketing, scientific, engineering, executive, and sales teams
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Excellent strategic, conceptual, client relations and presentation skills
SKILLS & EXPERTISE
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Scientific and strategic content for a broad range of therapies, most notably in oncology, hematology, endocrinology/immunology, and rare disease states
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Sales promotion/marketing materials (e.g., advertising, sales aids, direct mail, peer-to-peer programs, e-communications)
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Sales training materials (e.g., presentation decks, clinical case studies, live and virtual learning activities, interactive competitions, certification rubrics)
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Key member of core development team for national and global sales meetings to launch innovative new products and novel therapeutic modalities
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Key strategist and content developer for live and virtual sales training programs for in-line products
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Disease state and brand messaging targeted by HCP specialty and/or customer segment
WORK EXPERIENCE
2000 - Present
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Gwenne Celmer Marketing Services, Killingworth CT
1996-2000
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K.I. Lipton, Doylestown, PA
Senior Vice President, Creative Director
1991-1996
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William Douglas McAdams, New York, NY
Senior Vice President, Copy Director
Vice President, Copy Director
Copy Supervisor
1982-1991
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William Douglas McAdams, New York, NY
Senior Vice President, Copy Director
Vice President, Copy Director
Copy Supervisor
1978-1982
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Medicus-Intercon division, Benton & Bowles, New York, NY
Vice President, Creative Group Head
Copy Supervisor
Prior copywriting
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Klemtner Advertising, Macy’s, Bloomingdale’s